Professional Practice 101: A Compendium of Business and Management Strategies in Architecture
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"Andy Pressman has effectively bridged the artificial gap that has developed between art, science, and professional practice in architecture. . . . This book is a crucial beginning in your search for excellence in professional practice."—From the Foreword by Richard A. Eribes, PhD, AIA
Professional practice courses often suffer from a boring reputation, but there's nothing dull about Andy Pressman's Professional Practice 101. With its unique focus on the important links between practice and the design process, this book brings a fresh perspective to the many issues involved in the operation of an architectural practice, from how a firm is structured to how it manages projects and secures new business.
Filled with insightful contributions from Charles Gwathmey, Gene Kohn, Mario Salvadori, and dozens of other leading architects and designers, this book offers an inspiring and truly relevant examination of architectural practice today. It will be welcomed by students and young architects as a vital part of their training.
Professional Practice 101 contains a wealth of material on:
- Firm organization
- Group dynamics and teamwork
- Communication and leadership skills
- Marketing
- Financial management
- Client and contractor relations
- Project management
- Project delivery
- Design and information technology
- Legal and licensing issues
- Risk management and professional liability insurance
Plus:
- Firm profiles, case studies And analyses, and real-life anecdotes
- Valuable reference information for architects who are preparing for the licensing exam
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